The Rank Math AIDA Tool – Write Sales Copy with AI

The Rank Math AIDA Tool is designed to assist users in crafting persuasive and compelling sales copy using the AIDA framework. AIDA stands for Attention, Interest, Desire, and Action. Let’s explore how to effectively use this tool.

Setting Up the Rank Math AIDA Tool

1. Enable the Content AI Module
   Navigate to WordPress Dashboard → Rank Math SEO. Scroll down to find the Content AI module and activate it.

   Note: An active Content AI plan is essential to access all its features.

2. Access the AIDA AI Tool
   Go to Rank Math SEO → Content AI → Content Editor. In the content editor, select AI Tools and then AIDA. You can also access the tool directly from your preferred WordPress editor or from the AI Tools tab.

Crafting Sales Copy with the AIDA Tool

1. Product Name

Enter the name of the product you’re promoting. This field is mandatory and should contain 200 characters or less. For instance, if you’re promoting a new skincare product, input its name here.

2. Product Description

Provide a brief description of the product, up to 200 characters. Include key details and separate them with a comma. For our skincare product example, you might write: “Organic, hydrating, suitable for all skin types.”

3. Audience

Specify your target audience. For instance, if you’re promoting a skincare product, you might select “Beauty Enthusiasts” and “Skincare Lovers.”

4. Tone

Choose the tone that best matches your intended sales pitch. Whether you want an “Exciting” pitch for a new product launch or a “Trusted” tone for a well-established brand, select accordingly.

5. Language

Pick the language for your sales copy. The tool supports multiple languages to cater to a global audience.

6. Number of Outputs

Decide on the number of sales copy variations you’d like to generate, ranging from one to two.

7. Generate & Insert

After setting your preferences, click 'Generate'. Content AI will craft your AIDA-style sales copy promptly. If you desire more variations, click Generate More. Once you find the perfect pitch, hover over it and click Copy to use it in your campaigns.

Conclusion

The Rank Math AIDA Tool offers a structured approach to crafting sales copy that grabs attention, piques interest, creates desire and prompts action. Let the tool refine your sales copywriting process.