June 15, 2023

The AI Impact on SEO: Interview with Jamie Marsland and Joost De Valk from Yoast SEO

Play Video

The “AI Impact on SEO” is a topic that’s gaining significant attention in the digital marketing world. As AI continues to evolve, it’s reshaping the landscape of SEO in ways we couldn’t have imagined a few years ago. At the WordCamp in Athens, Jamie Marsland and Joost De Valk from Yoast SEO had a brief interview with valuable insights.

The Impact of AI on SEO: Insights from Joost De Valk

Joost De Valk, the CEO of the Yoast SEO plugin, recently shared his insights on the AI impact on SEO. According to De Valk, AI presents opportunities for innovation and productivity but also poses challenges in distinguishing between real and fake information.

The Challenges of Distinguishing Between Real and Fake Information

One of the significant challenges that De Valk highlighted is the proliferation of fake information due to AI. AI models are designed to generate text, not necessarily truth, which could potentially exacerbate the problem of fake news and misinformation online.

The Future of AI in Content Creation and Productivity

Despite these challenges, De Valk is optimistic about the future of AI in content creation and productivity. He believes that AI can help make people more productive and even resolve scarcity issues in certain sectors. However, he emphasized the need for fact-checking, especially when using AI to generate large amounts of text.

Does SEO Have a Future?

The question “Does SEO have a future?” is one that many in the industry are asking. De Valk believes that governments need to play a more active role in regulating AI. He expressed concern that governments are not moving fast enough to implement necessary guardrails. He also highlighted the need for public education about AI and its capabilities.

The Importance of Knowing What’s in Your AI Model

One of the key points De Valk made during the interview is the importance of knowing what’s in your AI model. He argued that this knowledge should be public and that companies like OpenAI should be required by law to disclose what’s in their models.

Adapting SEO Practices in the Age of AI

As AI continues to influence SEO, it’s crucial for practitioners to adapt their strategies accordingly. Here are some tips:

  1. Embrace AI Tools
    AI-powered tools can help with keyword research, content optimization, and trend prediction. These tools can provide valuable insights that can enhance your SEO strategy.
  2. Prioritize Quality Content
    AI is getting better at understanding and evaluating content. High-quality, relevant, and valuable content is more important than ever.
  3. Stay Updated
    The world of AI and SEO is rapidly evolving. Staying updated with the latest developments can help you adapt your strategies and stay ahead of the competition.
  4. Understand AI Capabilities and Limitations
    While AI can be a powerful tool, it’s also important to understand its limitations. For instance, AI-generated content should always be fact-checked and used responsibly.
  5. Invest in Learning
    As AI becomes more integrated into SEO, investing in learning more about how AI works and how it can be applied in SEO can be beneficial.


The interview with Joost De Valk provides valuable insights into the AI impact on SEO. As AI continues to evolve and become more integrated into our daily lives, it’s clear that we need to be prepared for both its benefits and challenges. Whether you’re a content creator, SEO specialist, or just an interested observer, keeping up with these developments is crucial in the ever-changing digital landscape.

Welcome back!
Enter your Helwp credentials to sign in.

No Account yet? Sign Up

My Account
Give Feedback
Describe your feedback *
Rate Helwp
Problem *
Describe the problem
Want us to reply?
Your E-Mail
Affiliate Disclosure

At Helwp, we’re committed to transparency and honesty. Therefore, we want to inform you that some of the links on our website are affiliate links. This means that, at no additional cost to you, we may earn a small commission if you click through and make a purchase.

We only promote products or services that we genuinely believe in. These affiliate commissions help us to maintain the website and continue to provide you with free, high-quality WordPress content.

If you are interested in how you can support us even further, check out our support page.